To succeed on social media, businesses must choose between open and closed engagement approaches. Open engagement builds relationships through interactive content, while closed engagement controls the message and limits feedback. Balancing the two approaches and aligning content with clear goals and consistent branding is key to a successful social media strategy.
Elevate your TikTok game with this guide. Collaborate with others, choose the right content, and work with micro-influencers to create engaging and authentic content that will capture the attention of your audience. Homebuilders can use the platform to showcase their properties and generate sales through fun, informative, and entertaining content.