Hey there, fellow digital marketers and social media enthusiasts! It’s no secret that TikTok has taken the world by storm, and chances are you’re already familiar with the basics. But now, it’s time to kick things up a notch and bring your TikTok game to the next level. In this blog post, we’ll dive into some of the current trends and strategies designed to help you create content that stands out on this popular platform. So, whether you’re a seasoned TikTok user or just getting started, get ready to elevate your content game.
Choose The Right Content for TikTok
One of the most important things to consider when creating content for TikTok is choosing the right type of content. While TikTok is known for its viral dance challenges, many other types of content perform well on the platform.
Using user-generated content (UGC) on TikTok can be an effective way for brands to engage with their audience and turn fans into brand advocates. UGC is any type of content created by customers or supporters of a brand. It can be challenging for brands to continually create fresh content, and UGC can help by providing an alternate source of content. One of the most significant advantages of UGC is that TikTok viewers often find it more authentic and trustworthy than official content. In fact, studies show that Gen Z and other audiences trust UGC far more than branded content.
So, how do you make the most of this trend? Collaborate with TikTok influencers and regular folks, who can create unique, shareable content for your brand that resonates with your target audience. It’s a win-win situation — you get high-quality content, and your supporters become brand advocates! However, brands do need to be careful not to imitate UGC. If they do, the content risks appearing inauthentic and losing its appeal to viewers. Instead, brands should work with TikTok influencers and ordinary people to create content that looks natural and genuine. By doing so, they can leverage the power of UGC to build stronger connections with their audience and drive engagement on the platform.
Homebuilders can use TikTok to create fun and engaging content that showcases their properties and generates sales. A few ways to do this include:
- Highlight Home Features: From beautiful architectural details and inviting outdoor spaces, to fabulous floorplans, innovative smart home options, and beyond, show viewers what makes a home unique and desirable.
- Capture Community Amenities: If a new community has an exceptional pool and fitness center, create a TikTok video showcasing these amenities.
- Showcase the Building Process: Create a series of short videos of the building process from start to finish, and give viewers a behind-the-scenes look at building a home.
- Note Neighborhood Advantages: Partner with local businesses and influencers to show off the surrounding neighborhood and what makes it a great place to live.
By creating sales content that is both fun and informative, homebuilders can generate buzz and drive sales on the platform. The key is creating engaging, informative, and entertaining content relevant to your brand and audience.
Collaborate With Others
Collaborating with other TikTok users is a fun and effective way for homebuilders to expand their reach and create exciting new content. You can make joint videos that showcase your brand and expertise to a broader audience by teaming up with other homebuilders, digital marketers, or social media influencers.
There are plenty of creative collaboration ideas to choose from on TikTok, such as dance challenges, reaction videos, and the popular Duets feature. Duets allow users to create a video that plays alongside other footage, making it an interactive and engaging way to create UGC.
Partner With Pros
Homebuilders can partner with interior design influencers or home decor brands to showcase their products in model homes or new developments. Another option is to collaborate with local businesses, such as restaurants or cafes, to show off the surrounding area and amenities near your developments. With TikTok’s new Stitch feature, you can include a short snippet of another user’s video in your own to expand on their story or add your own unique perspective. Before choosing a co-collaborator, make sure your potential collaborations:
- Align with your brand and target audience
- Provide value and entertainment to your followers
- Have the potential to boost engagement and viewership
Tap into TikTok Micro-Influencers
As TikTok’s popularity grows, so does the number of influencers on the platform. These influencers are experts in different fields, from fashion and beauty to homebuilding, and more, and many have millions of followers, who trust their opinions. If using a major influencer is not in the budget, securing the endorsement of a micro-influencer is a smart move for businesses looking to take their content to the next level.
What Is a Micro-influencer?
Micro-influencers have a social media following of 1,000 to 100,000 people, and while they may not boast the same numbers as a celebrity, their engaged and ever-expanding niche audience means they can help you reach a segment of your target audience with precision and authenticity. Plus, their specialized knowledge means they can craft impactful UGC that keeps viewers glued to their screens. Let’s dive in and learn how folks in the home building industry can best leverage micro-influencers.
Micro-influencers are an excellent way for homebuilders to reach a targeted audience and showcase their properties. By partnering with micro-influencers in the real estate space, homebuilders can gain exposure to a highly engaged audience interested in home design, DIY, and renovation. These influencers can help create and promote videos highlighting the features and benefits of specific homes, offering unique perspectives that resonate with potential buyers.
Pro Tip: TikTok’s intelligent algorithm makes it easy to get your content in front of the right people, so use it.
The Behind-the-Scenes Content Trend
Behind-the-scenes content is a hit on TikTok. Creating behind-the-scenes content is an excellent way for home builders to showcase their unique personalities and give followers a glimpse into their work processes. By sharing this type of content regularly, homebuilders can add personality to their brand and engage with followers on a deeper level. A few ways to do this include:
- Give viewers a sneak peek into the design process of a new development
- Show a timelapse video of a home being built from the ground up
- Offer a tour of a model home before it’s open to the public
Because behind-the-scenes content is often raw and unfiltered, users find it more authentic and relatable. This will help you build trust and connect with potential buyers, as they get a feel for the people and work that goes into creating their dream home. With TikTok’s various editing features and filters, homebuilders can make even the messiest of job sites look interesting and fun.
Be Consistent on TikTok
Consistency is vital to building a following and keeping an audience engaged. Make plans to post regularly and keep your content varied and exciting. Remember to stay up-to-date with the latest trends and incorporate them into your posts, but always add your unique spin to stand out. With this strategy, you’ll be able to build a loyal following on TikTok and ultimately drive more business to your properties.
Whether you’re a homebuilder looking to showcase your properties or a digital marketer seeking to create engaging content, TikTok offers endless opportunities for creativity and collaboration. By choosing the right type of content, collaborating with others, and tapping into the power of micro-influencers, you can build a strong presence on this popular platform and reach social media goals. So what are you waiting for? Grab your phone, start creating, and get ready to take TikTok by storm!