From House Tours to Homebuying Hacks: Check Out Our Favorite TikTok Accounts

In a world where trends evolve faster than you can say “like and subscribe,” TikTok has emerged as the holy grail of captivating content. So, if you’re ready to infuse your feeds with creativity, inspiration, and a dash of viral magic, buckle up because we’re about to take you on a whirlwind tour of the top TikTok accounts that are setting the bar sky-high for home and community promotion.

So What Are We Looking For on TikTok?

What makes a great TikTok account within the homebuilding and real estate niche?

  • Fun and authentic content
  • Addressing the audience’s pain points
  • A strong brand identity

Brad the Realtor

@brad_the_realtor on TikTok

First up, let’s talk about Brad the Realtor. Picture this: a guy who knows how to blend humor with home tours like peanut butter and jelly. Brad’s TikToks aren’t just about showing off houses; they’re about creating an experience. From cracking jokes to showcasing must-have features, Brad’s content is like a breath of fresh air in a sea of model walkthroughs with stock music. What sets him apart is his ability to seamlessly integrate product showcases while not taking himself too seriously. This ensures that his audience is not only entertained, but gains valuable insights into the properties he represents.


Full send, no cap 🫣 S/o @Benson for his creative inspo & music.

♬ original sound – kyletoomey

Kyle Toomey

@kyle_toomey on TikTok

Then, there is Kyle Toomey. Kyle excels in crafting TikTok content that aligns with the platform’s trends, editing styles, and overall tone, in addition to effectively showcasing the features of the homes he represents. His approach strikes a balance between being educational and informative without veering into overtly sales-driven territory. By addressing common pain points of his audience, such as the daunting process of homebuying, Kyle establishes trust and credibility and provides valuable answers to questions and insights they may not have considered. Moreover, his behind-the-scenes content offers a transparent glimpse into his creative process, fostering authenticity and further solidifying the trustworthiness of his brand.


@gavin.jdp on TikTok

Gavin.JDP excels in creating TikTok content that effectively showcases the features most sought after by his clientele. His videos skillfully highlight key aspects such as lower asking prices, square footage, and unique elements of the floorplan—like built-in bars or rooftop decks—ensuring that viewers are immediately drawn in by compelling thumbnails. Gavin also employs a strategic approach by diversifying his content between quick tips and home highlights, as well as longer model walkthroughs that provide comprehensive explanations. This enables him to cater to TikTok’s evolving landscape, and also positions him as a versatile creator in the competitive realm of social media content.


Today I am touring this 4 bedroom home with a loft near Southern Highlands starting at $419,990 with 1,715sqft. What are your thoughts? ▪️Gavin du Plessis ▪️S.0196700 ▪️DC REALTY LAS VEGAS #home #housetour #realestate #realtor #newhome #newbuild

♬ original sound – Gavin

Kina De Santis

@socal_realtor on TikTok

Kina stands out as a prime example of focusing on a niche market, specializing as an Orange and LA County real estate agent with an extensive knowledge of the local area. Her expertise in this specific market allows her to create engaging content that not only showcases properties, but also builds trust in her skills and understanding of the region. One of Kina’s notable strengths lies in her ability to go beyond simply showcasing floorplans; she excels at highlighting the surrounding area and lifestyle amenities. For instance, when promoting homes in Orange, CA, she effectively showcases the vibrant shopping and dining scene in Old Towne Orange, providing potential buyers with a vivid glimpse into the lifestyle they could enjoy by living in one of her properties. Her content has a relaxed authentic vibe that is great for building trust.

Minh Nguyen

@whatsamortgage_ on TikTok

Minh Nguyen is a great source of inspiration when it comes to educational content on TikTok, particularly in the homebuying niche. With a keen focus on addressing pain points, particularly for new homebuyers, he excels at breaking down complex topics into engaging and accessible videos. Whether discussing interest rate reductions or navigating down payments, Minh’s content captivates audiences while providing valuable insights. What sets him apart is his commitment to staying relevant, as he frequently revisits and updates his content to reflect changes in the market, ensuring his audience receives the most up-to-date information. By identifying and addressing the specific concerns of different homebuyers in a transparent and straightforward manner, Minh fosters a sense of trust and credibility with his viewers. Additionally, his use of TikTok playlists as a tool to organize and present mini-collections on various topics keeps viewers engaged and invested in his content journey.

So there you have it, folks! The top TikTok accounts that are redefining the selling game in the homebuilding and real estate niche. Whether you’re looking for laughs, knowledge bombs, or just some refreshing creativity, these creators have got you covered. So go ahead, hit that follow button, and prepare to be inspired! Want to dive even deeper into the world of homebuilding and get a behind-the-scenes look at Get Community? Follow our TikTok!

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