It seems every social media platform has a way to go live now and it can be a great tool if you know how to use it! Live streaming can be a powerful option to connect with and grow your audience. While going live can seem daunting at first due to the lack of editing, … Continue reading “Going Live to Help Connect with Your Audiences”
Interactive experiences have seen rapid growth both online and offline. Public events, like “The Bridgerton Experience” and “Stranger Things” pop-ups across the country, have drawn massive crowds looking to enjoy a fully interactive evening. The trend has even come to digital media marketing, through social media platforms, like Instagram and TikTok, and other features like … Continue reading “Interactive Experiences Keep Audiences Engaged”
Memes have become a cultural phenomenon on the internet. They make us laugh, and help us build connections over the world wide web.
Nostalgia is a powerful thing. It makes us feel safe and comfortable, and helps us relax. There has been a growing trend of using nostalgia in marketing, from brands like Burger King reverting to their retro logos to Pepsi bringing back Pepsi Clear. Audiences enjoy the warm, fuzzy feeling a good #throwbackthursday gives, and warm, fuzzy feelings are what we want to inspire in prospective homebuyers. So how can you integrate something like nostalgia into your marketing strategy?
