Cracking the Code: Mastering Open and Closed Engagement in Your Content Calendar
Cracking the Code: Mastering Open and Closed Engagement in Your Content Calendar
To succeed on social media, businesses must choose between open and closed engagement approaches. Open engagement builds relationships through interactive content, while closed engagement controls the message and limits feedback. Balancing the two approaches and aligning content with clear goals and consistent branding is key to a successful social media strategy.
