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So What’s the (Insta) Story?

So what’s the deal with Instagram Stories? While they only last for 24 hours, they actually are a significant factor when it comes to brand engagement on social media. According to Instagram, 62% of Story viewers say they feel more interested in a brand or product after seeing it in a Story. That’s a pretty…
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How to Be Authentically You During a Live

So...have you checked out our beautiful, brand-spanking-new guide to going virtual yet? It’s jam- packed with tips to prep you for your company’s closeup. While it’s important to showcase your homes through Live videos, it’s equally crucial that you let your personality shine through! Being personable during Live videos makes it feel like an intimate,…
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The How’s and Why’s of Going Virtual

Sure, in the past few months, our lives have been altered (just a little😅) and the way we market our brands in the digital-verse has shifted exponentially. We especially know this is true for our clients and friends in the homebuilding industry! But, when in-person visits and tours are put on hold, do you give…
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The 411 on Tik Tok

You’ve probably heard the song “TiK ToK” by Kesha which was released more than a DECADE ago 🤯 (I know, time really does fly!). But have you heard of the other TikTok? It’s an app with the exact same name, and it’s starting to take over the social media world! 🌎 What is TikTok?  If…
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