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Invasion of the Chatbots: How To Make Them Work For You

Written by: Alexandra McDermott, Digital Marketing Coordinator Welcome back, humans! In our last blog post, we discussed what A.I. is and how that form of computer science is used to make our experience on social media more customized. We also briefly talked about one of the most popular forms of A.I. we run into while…
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Artificial Intelligence: The New Frontier in Social Media

When people usually think of Artificial Intelligence, they think of Hollywood movies where robots rebel against humanity, or of the android companion to the protagonist in a dystopian saga. What you may not realize is that A.I. is something you encounter in your everyday life while browsing the internet and interacting on social media. Have…
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Storytelling For Social Media: Chapter Two

Written by: Alexandra McDermott, Digital Marketing Coordinator Welcome back, readers! In our last blog post, we talked about long-form storytelling and how you can benefit from integrating that style into social media posts. Now, you may be wondering how one tells a story on social media that can captivate an audience. With so many brands…
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Long-form Story-telling: Chapter One

Written by: Lindsay Gerner, Senior Digital Copywriter “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Schank, Artificial Intelligence Theorist & Scientist This week I want to dive into my favorite subject...that’s right, you guessed it: storytelling. (Hello, I’m Lindsay, a typical copywriter who likes…
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