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Why You Should Use DMs for Marketing

In the world of marketing, it can be hard to stand out, especially on social media. Sometimes as marketers, we wish there was an easier way to break through the tide and reach out to just one person. The good news is that it is possible with our good friends direct marketing and private messages!…
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We’re Still Standing: 5 Months of Working From Home

Honestly, it feels like we just blinked and it’s now August. Summer is coming to an end, but more importantly, it has now been almost five months since our team began working from home. We’re still in disbelief about that because it literally feels like only yesterday we started on this #WFH endeavor. While it’s…
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How to Spark Interest with YouTube Ads

Last time, we talked about the importance of using YouTube as a social media platform to showcase your communities and attract homebuyers. As with other platforms, this actually means not only utilizing it as a place to produce content, but also using YouTube as a means to advertise.  When people watch videos on YouTube, they…
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How to Kick-Start Your YouTube Channel

You all know about YouTube, but are you actually using it? Sure you may use it as a place to store your videos, but have you ever considered using it as a platform to showcase your homes and community lifestyle to potential homebuyers? YouTube is actually the second most-popular search engine in the world, so…
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