GC Fly Tour Case Study: Experience the Priest Ranch Winery

Case Study: Priest Ranch Fly Tour and Website

At Get Community, we’re all about diving headfirst into immersive experiences like our GC Fly Tours. Picture this: whisking potential buyers away on a virtual journey through their ideal neighborhoods and dream homes, courtesy of our top-notch equipment and some seriously magical drone action. It’s like giving them a sneak peek into their future digs – pretty cool, right? Needless to say, we were beyond thrilled when we got the opportunity to create a fly tour and website for something completely different – the breathtaking vineyards and charming nooks of Priest Ranch Wine, along with their cozy culinary gem, The Kitchen at Priest Ranch.

Now, let’s talk about Priest Ranch Wines. Nestled in the heart of Napa Valley, this hidden gem sits in Saint Helena, boasting a tasting room that’s the talk of downtown Yountville. Their wines? Sourced straight from the lush estate of Somerston in the eastern hills of Napa Valley, offering everything from Grenache Blanc to smooth Red Blends that’ll make your taste buds do a happy dance. And don’t even get us started on their restaurant, The Kitchen at Priest Ranch – a fresh, inviting culinary spot right next door to the winery’s tasting room!

Getting the Fly Tour Started

So, how did we kick things off? Well, first, our team sat down with the folks at Priest Ranch to hash out their goals and vision for both the Fly Tour and the website. Our mission was to ensure a seamless digital experience for visitors, one that screams “Priest Ranch” from every pixel. But it’s not just about looking pretty; it’s about driving sales, keeping folks engaged, and making it t easy for visitors to explore wines and maybe even place an order or two. Ultimately, we wanted to turn virtual interest into real sales while building a tight-knit community around Priest Ranch’s products.

Gathering Fly Tour Assets

Once the brainstorming was done, it was all systems go. We mapped out our production schedule, lined up a killer video shoot, and got to work capturing all the drone footage and 360 photos we needed to bring the Fly Tour to life. While our video crew was out in the vineyards, our design team was busy crafting an experience that would transport users straight into the heart of Priest Ranch.

Next up it was organizing our production schedule and a video shoot so our team could capture all the drone footage and 360 Photographs needed to create the fly tour. Our team worked with the Priest Ranch team to time our shoot with when the vineyards were looking their best.

a colorful spreadsheet breakdown showing each of the stages of the fly tour project development

While our video team was out capturing every breathtaking angle needed for the fly tour, our digital development squad was hard at work building the foundation for the website. Simultaneously, we collaborated closely with the client to gather all the essential information and content that would breathe life into the site. From menu details to wine descriptions, every piece of the puzzle was meticulously curated to ensure a seamless user experience.

Additionally, our design team was busy crafting the visual elements that would tie everything together. From establishing the style guide and color scheme to creating custom graphics for features like location tabs and website navigation, they ensured that every pixel was perfect. It was truly a collaborative effort, with each team playing a crucial role in bringing the vision for the Priest Ranch Wine Fly Tour and Kitchen website to fruition.

The Fly Tour

Speaking of the Fly Tour, we didn’t just want to showcase Priest Ranch’s wines – we wanted to immerse visitors in the very vineyards where those wines come to life. So, we cooked up two dynamic experiences: one for folks checking it out from home, and another for those lucky enough to be at the Yountville Tasting Room. Both versions let visitors explore the estate, check out the wines, and even schedule their own tasting experience. But the real star of the show? The “My Favorites” feature, which is exclusive to the Tasting Room version.

the gc fly tour microsite page for the Leander vineyard with vineyard specs and a vineyard image
the gc fly tour microsite page for exploring wines from the leander vineyard

This microsite allows visitors to curate their personal selection of wines by ‘hearting’ their favorites within their corresponding vineyard. This feature can also be easily shared, fostering a sense of connection and excitement around Priest Ranch’s offerings.

the gc fly tour microsite page for my favorite wines, a feature listing wines liked and essential info about the favorited wine selection

Of course, bringing “My Favorites” to life wasn’t without its challenges. Our team had to roll up their sleeves and dive into a new JavaScript framework, but hey – that’s all part of the fun, right? Not only did we solve Priest Ranch’s immediate needs, but we also leveled up our tech game for future projects.

The Kitchen at Priest Ranch Website

the kitchen at priest ranch landing page featuring a fast paced image from the kitchen followed by pleasantly presented introduction title and text

Let’s chat about how we cooked up The Kitchen at Priest Ranch website. We wanted it to be more than just another site – we wanted it to stand out and capture attention from the get-go. That’s where load animations come in handy. They’re not just there to look pretty – they actually serve a purpose. They keep visitors engaged while the site loads, preventing them from clicking away in frustration. Plus, they add a bit of flair, setting the stage for what’s to come.

Once the visitor arrives on site, we want to give them plenty of reasons to stick around. That’s why we teamed up with the client to highlight important features like online ordering, the blog, and the tasty recipes the restaurant has shared. We made sure these bits were easy to find, encouraging visitors to explore further and, hopefully, place an order. Because let’s be real – what’s the point of a beautiful website if it doesn’t inspire action? With The Kitchen at Priest Ranch, our goal was to create a digital experience that not only impressed visitors but also turned them into loyal fans.

the kitchen at priest ranch loyalty program page with a nice image of the chef, Dan, and a waiter by the rooftop deck fire pit

The collaboration with Priest Ranch Wine and The Kitchen at Priest Ranch has not only resulted in stunning digital experiences, but has also paved the way for new processes and innovations within our company. Armed with these lessons, we’re ready to empower more clients, whether they’re in the world of winemaking, hospitality, or beyond, with immersive and dynamic website experiences that truly captivate their audience.

But hey, don’t just take our word for it – we invite you to explore the redesigned Priest Ranch Wine Fly Tour and Kitchen website yourself! Trust us, you won’t be disappointed. If you’re itching to dive deeper into what Get Community can do for you, whether it’s revamping your website, crafting compelling digital experiences, or anything in between, reach out to us today. Let’s make something amazing together!

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Please review our privacy policy before accepting the terms.
Save settings
Cookies settings