Nostalgia is a powerful thing. It makes us feel safe and comfortable, and helps us relax. There has been a growing trend of using nostalgia in marketing, from brands like Burger King reverting to their retro logos to Pepsi bringing back Pepsi Clear. Audiences enjoy the warm, fuzzy feeling a good #throwbackthursday gives, and warm, fuzzy feelings are what we want to inspire in prospective homebuyers. So how can you integrate something like nostalgia into your marketing strategy?
On this episode of Home Builder Happy Hour, Kelly and Ryan sit down with Eddie and Joe Font, brothers and co-founders of VisionScape Imagery, Inc. Blending art and science through digital innovation, their company brings forth illustration, simulation, animation, and presentation from a variety of homes, buildings, and properties to tell a story. Join us in getting to know where and how Eddie and Joe got their start and where they see their company heading!
In this episode of Home Builder Happy Hour, Ryan and Kelly share their mission for the podcast. The podcast started so that this industry duo had a place to share all that they’ve learned and continue to learn with others. If there’s one thing 10 years in the industry has taught them, it’s that they should be sharing. They are here to share their marketing expertise specifically for the home building industry.
Designed to deliver the latest information and trends of the homebuilding industry straight to your ears, this podcast is always fun, friendly and informative.