You’ve got a text! Catherine du Pont, Get Community’s Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balancing your messaging. Kick back with a cocktail and enjoy the happiest hour of your week.
00:27 – Intro
01:05 – Intro to Texting Marketing
02:30 – Soft-Selling Text Messages
07:35 – Analytics from Texts
12:15 – Balancing Your Marketing Strategy
13:30 – Hard-Selling Texts
17:00 – Final Thoughts on Text Marketing
28:45 – Outro
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Cocktail of the Week
- 1 ½ ounces Amaretto liqueur
- 1 ounce simple syrup
- ¾ ounce fresh lemon juice
- 1 orange slice and 1 maraschino cherry for garnish
Pour the Amaretto, simple syrup, and lemon juice into a cocktail shaker with ice. Shake and strain into a glass filled with ice. Garnish with an orange slice and a cherry.