S2E6: Inspiring An Audience Through Instagram Reels with John Gilbert

inspiring an audience through instagram reels

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

The process of selling homes has had a major shift. Did you ever think we would reach a point where social media drove a person to finalize their decision to buy a home? Well, believe it! Due to limitations from the pandemic and being part of society driven by technology, social media has become the ultimate tool in putting home builders back on the map.

Specifically, short form videos, such as Instagram Reels, have played a huge part in showcasing homes and capturing the attention of audiences. On today’s episode, John Gilbert, the Sales and Marketing Counselor at Brandywine Homes, joined us to discuss being on the frontlines of selling homes through social media, and using Instagram Reels to their advantage.

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