S2E1: 2022 Trends Report

Home builder happy hour podcast: Season 2, Episode 1

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest home building news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

On this episode, Kelly and Ryan break down Get Community’s 2022 Trends Report for you. They discuss how much the past year has changed the game for both the homebuilding and digital marketing industries, and the rise of certain marketing forms that will skyrocket the success of your businesses.

The four 2022 trends set to rise above and take brands and their digital marketing strategies to new heights are:

The Rise of Short Form Video — Video content became a powerhouse tool in the pandemic, also became a powerful marketing tool in the homebuilding industry.

Personalization — Tailoring your content such as ads, email marketing etc., can create a more personal experience for your customers/audience.

Immersive Experiences — Matterports, digital walkthroughs, and 3D tours will play a huge role in people finding their dream homes.

Building Community With Get Community — Providing amazing customer experiences will build trust between you and your buyers, making your business successful and building a strong community

If you’re looking to dive deeper into these trends, you can download the full 2022 GC Trends Report here:

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