It seems every social media platform has a way to go live now and it can be a great tool if you know how to use it! Live streaming can be a powerful option to connect with and grow your audience. While going live can seem daunting at first due to the lack of editing, this is actually what your viewers are looking for. Over the past few years, authentic content has been trending positively with consumers, so live streams – where extensive editing and retakes are not possible – have been performing well.
Benefits of Live Streaming
Recent studies have shown 80% of consumers say they’d rather watch a live video than read a company’s blog. By live streaming, you can interact with a larger audience immediately, as opposed to conversations in the comment section on static posts. Engagement within a live stream is instantaneous, from Q&As to interviews. Comments from viewers can be answered directly, breaking down the barrier between consumer and business.
This increased engagement can also help forge better relationships with your consumers. Between the transparency and authenticity offered during a live stream, and the ability to address comments and questions directly, consumers feel a stronger connection to brands that live stream. This type of content can generate trust and loyalty that will keep them coming back to your business. Additionally, this sort of interactive experience has seen positive results across various social media platforms recently.
Live streaming also allows brands to get in on influencer marketing. Influencer marketing has seen a ton of growth over the past two years, with no signs of slowing down. Most social media platforms allow two people to stream together digitally, and a live stream with an influencer who creates content within your niche can bring new eyes to your content.
Drumming up excitement and participation can provide static content or Stories for your social media, as you remind people to join you. Live streaming can also be an opportunity to encourage consumers to sign up for any email or text lists you may offer, whether as part of an RSVP system or a reminder at the end of your stream. Recording your live stream also ensures you can create content to use on social media or a website’s landing page. Different sections can be broken up into different short-form pieces that perform better on platforms like Instagram and TikTok.
How You Can Use Live Streaming in Your Content
The homebuilding and development community can feel like a challenging niche to create content for. However, it is possible to adapt popular content to your brands. Social media demographics tend to skew toward younger groups. The process of buying a home can be daunting for these groups that may just be starting out, so consider a Q&A live stream to break down terms that come up in the home-buying process!
If you are building homes, live stream an interview with the builders to explain the difference between buying a new home vs. a previously owned home. Host an event with your landscapers and designers to explain the process of customizing the homes and open it up for comments at the end.
With a little planning, it is easy to create exciting content for your viewers that will keep them coming back. Answering questions and concerns about, or generally demystifying, the home-buying process establishes trust and connection with your viewers. This makes it more likely that they will return to you when they are ready to begin their journey.
Live streaming is becoming more accessible every day and can be a great tool in your marketing arsenal! With a little bit of planning, you can use this to attract new viewers and build stronger relationships with the ones you already have. Looking for more help designing your digital marketing presence? Contact Get Community today to help you grow your brand and connect with homebuyers!