S1E7: Instagram Shifts to Videos

Home builder happy hour podcast: episode 7 S1E7: Instagram’s Shift to Videos

Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest home building news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market.

Instagram’s CEO, Adam Mosseri got on Twitter to announce Instagram’s shift in focus from photos to videos on June 30, and since then, digital marketers everywhere have sort of freaked out. But this isn’t a bad thing, this is a new opportunity for more people to know who you are.

The reality is, Instagram has been heading in this direction for a while. The app’s introduction of reels, in-app shopping, and private messaging have implied their interest in online businesses. In today’s episode, we’re going to go over what this means for the homebuilding industry.

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