digital marketing, managed.
All digital, all day.
We've got our hands in a multitude of digital pots, and we're always looking for the next digital trend. Our company was built on social media marketing, and it's the social aspect that drives everything we do.
Text Message MarketingText messages are the most opened form of communication on a mobile device. GC Text is our newest marketing tactic that leads to more eyeballs looking at your promotions, events, notifications, and more through text messaging. It’s quick and easy to get started and begin growing your audience today!
Social Media PromotionsWe love a good promotion here at Get Community, whether it’s participating in them or creating them! We offer THREE awesome Promotion Packages that will keep your audience engaged and excited about your brand. All you have to do is tell us which promotion you’re looking for and we’ll customize the rest! We’re talking brainstorming, creative design and copy, official rules and prizes, and everything else in between. Contact us today and we’ll walk you through our different options!
Social Media/Content MarketingThe pen (or keyboard) is indeed mightier than the sword, and our creative scribes are fully prepared to fight for your brand and all that it stands for. From Instagram, Facebook, and Snapchat, to blogging, video scripts, graphics, newsletters, and flyers... our team of copywriters will make sure the VOICE of your brand is heard through strategized Social Media/Content Marketing.
Mobile MarketingMobile Marketing is on the rise and we’re here to make sure your message reaches smartphones everywhere. By targeting your brand’s specific audience and demographic, our team (and media partners) will develop layered campaigns that’ll appear on multiple apps and platforms, just like that!
Influencer MarketingInfluencer Marketing takes shape through word of mouth. By prepping press releases and connecting with local bloggers to help promote your event/promotion/campaign, your brand will be put on the map, resulting in a larger following from an eager audience who wants to know more about WHO you are, WHAT you do, and HOW they can get more of it!
Event MarketingSure, we spend most of the time coming up with epic ideas in our office, but we also like to shake things up and head out for some Event Marketing! If your brand is throwing an event, we’ll make sure EVERYBODY knows about it. Our social (media) butterflies will promote it via Facebook, Instagram, Snapchat, and Twitter. We even have a selfie stand!
Video MarketingEveryone loves watching videos, whether they’re tutorials, recipes, or a large cat trying to stuff itself into a small box. Our videographers will capture all the great moments at your grand opening/community events, our writers will write up the scripts for your virtual tours, and we’ll promote your campaigns through the art of Video Marketing.
Email MarketingEmail Marketing is the name, building your brand is the game. We’ll help get the word out for your campaigns, major events, promotions, and much more with attention grabbing e-blasts, flyers, and newsletters through the art of fabulous, speedy, electronic correspondence.
Mobile App DevelopmentHave you always wanted to try your hand at Mobile App Marketing, but aren’t sure where to start? Our mobile app experts will take the reigns and make sure your audience can access everything they need to know about your brand by downloading your app INSTANTLY onto their Android or iPhone. With this nifty tool, mobile users won’t have to be at their desktop to know all about what you do. They can be on the road, on a train, or in a plane too!
Kelly Borgen – CEOCreating a social movement is what Get Community Inc. is all about. I want to inspire you to brainstorm, develop and ultimately create a social movement with your brand or product. “Following my dreams, living in the moment and loving my life. I’m a lucky gal with one amazing husband, two beautiful children and a positive outlook on life. For me, it’s all about people and making connections.”
Ryan Canton – Chief Operating OfficerOur philosophy revolves around customer service and providing a constant flow of communication to the customer regarding the progress and performance of their project. “I’m a very proud father and enjoy every moment I spend with my daughters and family. If you understand that then you understand me.
Catherine du Pont – Account DirectorLeading the parade for a major portion of the company's business with pure style and grace, Catherine is coming into her own when it comes to client strategy and management. She brings her positive vibes to the team every day with a cheerful, can-do attitude, and a readiness to take on any project that comes her way. Her background in Communications from UC Santa Barbara shines in her abilities to lead a team of creative minds and launch any brand into social media orbit!
Andrea Villanueva – Account DirectorAside from managing several accounts, keeping our writers on track, and tweeting up a storm, taking charge of social media campaigns and strategies is what Andrea does best. Tell her your idea and she'll plot, research, and organize to make sure your content sings. A natural born leader from Chapman University, this girl is no stranger to taking on a challenge!
Lindsay Gerner – Senior Digital CopywriterLindsay is one of our main writers and a blogging machine! If you have content that needs fine tuning and a spritz of pizazz, this girl will wave her magic wand (or fingers, rather) and bring your project to life. With a background in Communications and Creative Writing, she’s a natural wordsmith with a love for anything that involves creativity and the right side of the brain.
Sarah Suri – Digital Advertising StrategistSarah is our Analytics Guru with an eagle eye for social media performance. She'll keep the image of your brand consistent, flowing, and thriving at its best! While monitoring the numbers for each account, she also creates sparkly advertisements to promote your brand and leave your target audience wanting more. With a background in Business Operations and Digital Media, this girl (guru) knows what she's doing.
Paulina Saracco – Digital Brand SpecialistPaulina is our Digital Brand Specialist and keeps things running smoothly in our busy office! She's always coming up with creative ideas for the company and her engagement skills are quite simply unmatched. In between balancing multiple projects at once, she still has time to keep things light in the office and always has a fun activity up her sleeve. Her background in Media Studies at UC Berkley makes her the perfect fit for our growing team! You can catch her sharing digital marketing insights on our Facebook Live Fridays every other week.
Alex McDermott – Digital Marketing CoordinatorAs our Digital Marketing Coordinator, Alex is our engagement master and always makes sure to leave the best impression on our followers! She keeps our team and content on schedule while lending a hand to anyone who needs it. With a background in Communications from Cal State Fullerton, she shines as our expert communicator and creative storyteller!
Jenna Malone – Graphic DesignerJenna's beautiful graphics have given Get Community's look a complete makeover! From super cute to super profesh, she's our go-to girl when it comes to graphic design and creating cohesive images for our clients. With wizard photoshop skills and an artistic eye for detail, she'll take your vision and produce beautiful results!
Shauna Sabet – Account CoordinatorMeet Shauna! She's Account Coordinator and engagement extraordinaire... and she keeps the workflow flowin'! Shauna graduated from Chapman University with a degree in Public Relations and Advertising, which means she's got the brains for BRAINstorming marketing strategies and keeping our clients happy. We're so lucky to have her on our team!
Latest from the blog
RE: Your Google Personalized Ads – Important Updates!
If you’re part of the homebuilding industry, there are important changes coming to Google’s personalized advertising! A few days ago, Google announced there will be new restrictions to personalized ads. Here is the official statement: “On October 19, we are updating our personalized advertising policies to introduce new targeting restrictions. In an effort to improve inclusivity for users disproportionately affected by societal biases; ads for housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.” We know that changes like these are confusing, so we…read more
New Look, Same Us! 10 Years of Get Community, Inc.
In case you didn’t hear, we’re BIG fans of celebrations, and this January marks a huge milestone for us! January 1, 2021, will be our ten-year anniversary! A lot has happened in ten years, and we wanted to reflect on our growth and staying relevant with changing times, which is why we’ve decided to give our logo a modern refresh. “At Get Community, one of the things we value is evolving with the times. Our business has grown and our services have expanded so much over the last decade, we wanted our brand to showcase that growth. It’s unbelievable to…read more
Reel Talk: The Pros and Cons of Instagram Reels
Last month, Instagram introduced its direct competitor to TikTok: Instagram Reels. This new feature allows users to create short, fun videos utilizing Instagram’s filters and other editing tools. The result is something fairly similar to TikTok, but these videos live on a special section on your page, similar to IGTVs. While it's always fun to play with the newest and shiniest tools, it’s also important to evaluate and determine if it should be incorporated into your social strategy. Take a look at the pros and cons of using Instagram Reels for your brand! Pro: You Can Increase Your Organic Reach…read more
Messaging Managed! How to Track and Organize Your DMs
Picture this: you’ve decided to use your social media messaging as a direct marketing tool. You do the research, start crafting and sending your targeted DMs, and before you know it… your inbox is flooded with replies! On the one hand, you’re probably excited to get an amazing response to your campaign. But, you might also be thinking, “How am I going to manage ALL of these responses?”. Don’t stress! Check out our favorite tips for effectively managing your DMs and how to keep track of where your potential clients are in the pipeline. Keep Your DMs Organized Your social…read more
Why You Should Use DMs for Marketing
In the world of marketing, it can be hard to stand out, especially on social media. Sometimes as marketers, we wish there was an easier way to break through the tide and reach out to just one person. The good news is that it is possible with our good friends direct marketing and private messages! First of all, what is direct marketing? The answer is actually fairly simple! Think of your basic brand marketing strategy. It probably involves different avenues (digital, print, word-of-mouth) where a business promotes itself en masse. The overall goal is to make potential customers aware of…read more
We’re Still Standing: 5 Months of Working From Home
Honestly, it feels like we just blinked and it’s now August. Summer is coming to an end, but more importantly, it has now been almost five months since our team began working from home. We’re still in disbelief about that because it literally feels like only yesterday we started on this #WFH endeavor. While it’s crazy to think that our team hasn’t been together in person since March, we don’t feel disconnected! With weekly check-ins and Zoom birthday happy hours, we’ve made sure to keep our company culture thriving even though we’re apart. Still, we wanted to check in with…read more
How to Spark Interest with YouTube Ads
Last time, we talked about the importance of using YouTube as a social media platform to showcase your communities and attract homebuyers. As with other platforms, this actually means not only utilizing it as a place to produce content, but also using YouTube as a means to advertise. When people watch videos on YouTube, they may not be actively searching for your brand and product, however they are open to discovery. In fact 90% of people said that they discovered a new product via YouTube. By taking advantage of advertisements on this popular video platform, your homes can easily be…read more
How to Kick-Start Your YouTube Channel
You all know about YouTube, but are you actually using it? Sure you may use it as a place to store your videos, but have you ever considered using it as a platform to showcase your homes and community lifestyle to potential homebuyers? YouTube is actually the second most-popular search engine in the world, so the potential to grow your brand is substantial. When you consider the fact that people prefer to absorb information through videos rather than reading articles, all you need to do is step into the shoes of your target audience and ask yourself, “What questions do…read more
Recipe for the Perfect Instagram Story
You know how sometimes you find a “quick and easy” recipe online, but then it calls for crazy things that you don’t have, or advanced skills you’ve never learned? Yeah, this isn’t one of those recipes. 😉 When we say that creating a flawless Insta story is simple, we really mean it! Here’s our secret 15-minute recipe that you can re-use again and again. Step One: Find Your “Thing” What product or aspect of your brand do you want to showcase? For best results, try to drill it down to one specific item and feature. While it’s tempting to talk…read more
So What’s the (Insta) Story?
So what’s the deal with Instagram Stories? While they only last for 24 hours, they actually are a significant factor when it comes to brand engagement on social media. According to Instagram, 62% of Story viewers say they feel more interested in a brand or product after seeing it in a Story. That’s a pretty hefty number! The truth is that while yes, Instagram Stories are not permanent on social media, they can have a lasting impression on your followers. We’ve done our own research on Instagram Story and Story ad content that we’ve created for clients, and what we’ve…read more
How to Be Authentically You During a Live
So...have you checked out our beautiful, brand-spanking-new guide to going virtual yet? It’s jam- packed with tips to prep you for your company’s closeup. While it’s important to showcase your homes through Live videos, it’s equally crucial that you let your personality shine through! Being personable during Live videos makes it feel like an intimate, private tour for your audience. Here are our favorite tips on how to be your true, authentic self during a live video! Go Slow If you read our guide, then you know how important it is to sloooow down while recording so that your viewers…read more
The How’s and Why’s of Going Virtual
Sure, in the past few months, our lives have been altered (just a little😅) and the way we market our brands in the digital-verse has shifted exponentially. We especially know this is true for our clients and friends in the homebuilding industry! But, when in-person visits and tours are put on hold, do you give up? Absolutely not! You bring the model homes to your audience by going VIRTUAL. Thanks to the always-evolving science of social media, we have the opportunity to showcase our clients by utilizing the Live feature on Facebook and Instagram. For example… Olson Homes has put…read more
The 411 on Tik Tok
You’ve probably heard the song “TiK ToK” by Kesha which was released more than a DECADE ago 🤯 (I know, time really does fly!). But have you heard of the other TikTok? It’s an app with the exact same name, and it’s starting to take over the social media world! 🌎 What is TikTok? If you’ve ever seen a TikTok video, it might have looked a little familiar. 🤔 Music.ly was a popular video streaming and sharing app with over 100 million users. The app allowed users a variety of music and dialogue options, where users could lip sync or…read more
What’s a Niche Social Media Platform?
Facebook, Twitter, and Instagram. These are social media sites we all know and love. 💖 Their popularity has only increased over the past few years with research showing that 79% of people have at least one social networking profile. 🤯 While the big three are here to stay (for now), there’s something hot on its heels. Niche social networks. What is a niche social media network? Niche social networks target a select segment of the population. It’s something that Facebook, Instagram, and Twitter can no longer do successfully because they’ve all grown so large. These niche networks allow users to…read more
5 Ways to Get Smart with Digital!
Okay, homebuilder friends, real talk. We know things are getting a little crazy in the world right now. Everyone is hunkering in and staying close to home, so what does that mean for YOU? How do you keep your followers and prospective homebuyers excited about your neighborhoods and communities, when most people are going to be “social distancing” or “sheltering in place” for the next couple weeks (maybe longer?). As we try to adjust to all of the change and uncertainty, we would like to offer a little advice, as well as some peace of mind. The beauty and blessing…read more
How to Keep Your Content Hot and Your Blog Spicy
Welcome back, readers! 😉 March is officially in full swing and this month we’re diving head first into BLOGS. Yes, blogs...you know, that thing you’re reading right now! Blogs have become more mainstream as the digital world has taken over...and they’ve become a very, very POWERFUL marketing tool. Not only can they be used to attract new readers and clients, they can also help you establish your authority and increase your online presence (yay!). The problem with blogs isn’t getting people to read them...it’s getting them to keep coming back for more. As a blogger, you want to be more…read more
Blogs We Love and Why We’re Obsessed
Blogs. 😍 They’re so great for a MULTITUDE of reasons! They not only help you get your name out there...they can also help you increase your SEO and develop relationships with your readers (in some cases your client base). Blogs are written on a variety of topics...in fact, if you can think it...there’s probably a blog for that. 🤔 And that brings us to today’s topic...drum roll please 🥁...our favorite blogs and why we’re OBSESSED with them. Blog: Social Media Today Social media is CONSTANTLY changing and adapting. One minute your Facebook layout is the same one you’ve had for…read more
Making The Case for Drip Campaigns
You only get one shot when it comes to making first impressions. In fact, research shows it takes about 7 seconds 😮 for people to have a solid impression of who you are and what your business is about. This is why it’s SOOO important to get things right the first time, and that’s where drip campaigns come into play. What is a drip campaign?! Drip campaigns are a marketing strategy where emails and even text messages (check out our past blog post here) go out at specific dates and times automatically. They help you stay in touch and specifically…read more