Digital marketing, managed.
digital marketing, managed.
Text Message Marketing
Text messages are the most opened form of communication on a mobile device. GC Text is our newest marketing tactic that leads to more eyeballs looking at your promotions, events, notifications, and more through text messaging. It’s quick and easy to get started and begin growing your audience today!
Social Media Promotions
We love a good promotion here at Get Community, whether it’s participating in them or creating them! We offer THREE awesome Promotion Packages that will keep your audience engaged and excited about your brand. All you have to do is tell us which promotion you’re looking for and we’ll customize the rest! We’re talking brainstorming, creative design and copy, official rules and prizes, and everything else in between. Contact us today and we’ll walk you through our different options!
Social Media/Content Marketing
The pen (or keyboard) is indeed mightier than the sword, and our creative scribes are fully prepared to fight for your brand and all that it stands for. From Instagram, Facebook, and Snapchat, to blogging, video scripts, graphics, newsletters, and flyers... our team of copywriters will make sure the VOICE of your brand is heard through strategized Social Media/Content Marketing.
Mobile Marketing
Mobile Marketing is on the rise and we’re here to make sure your message reaches smartphones everywhere. By targeting your brand’s specific audience and demographic, our team (and media partners) will develop layered campaigns that’ll appear on multiple apps and platforms, just like that!
Influencer Marketing
Influencer Marketing takes shape through word of mouth. By prepping press releases and connecting with local bloggers to help promote your event/promotion/campaign, your brand will be put on the map, resulting in a larger following from an eager audience who wants to know more about WHO you are, WHAT you do, and HOW they can get more of it!
Event Marketing
Sure, we spend most of the time coming up with epic ideas in our office, but we also like to shake things up and head out for some Event Marketing! If your brand is throwing an event, we’ll make sure EVERYBODY knows about it. Our social (media) butterflies will promote it via Facebook, Instagram, Snapchat, and Twitter. We even have a selfie stand!
Video Marketing
Everyone loves watching videos, whether they’re tutorials, recipes, or a large cat trying to stuff itself into a small box. Our videographers will capture all the great moments at your grand opening/community events, our writers will write up the scripts for your virtual tours, and we’ll promote your campaigns through the art of Video Marketing.
Email Marketing
Email Marketing is the name, building your brand is the game. We’ll help get the word out for your campaigns, major events, promotions, and much more with attention grabbing e-blasts, flyers, and newsletters through the art of fabulous, speedy, electronic correspondence.
Mobile App Development
Have you always wanted to try your hand at Mobile App Marketing, but aren’t sure where to start? Our mobile app experts will take the reigns and make sure your audience can access everything they need to know about your brand by downloading your app INSTANTLY onto their Android or iPhone. With this nifty tool, mobile users won’t have to be at their desktop to know all about what you do. They can be on the road, on a train, or in a plane too!
The Team
Kelly Borgen
CEOCreating a social movement is what Get Community Inc. is all about. I want to inspire you to brainstorm, develop and ultimately create a social movement with your brand or product. “Following my dreams, living in the moment and loving my life. I’m a lucky gal with one amazing husband, two beautiful children and a positive outlook on life. For me, it’s all about people and making connections.”
Ryan Canton
Chief Operating OfficerOur philosophy revolves around customer service and providing a constant flow of communication to the customer regarding the progress and performance of their project. “I’m a very proud father and enjoy every moment I spend with my daughters and family. If you understand that then you understand me.
Catherine du Pont
Account DirectorLeading the parade for a major portion of the company's business with pure style and grace, Catherine is coming into her own when it comes to client strategy and management. She brings her positive vibes to the team every day with a cheerful, can-do attitude, and a readiness to take on any project that comes her way. Her background in Communications from UC Santa Barbara shines in her abilities to lead a team of creative minds and launch any brand into social media orbit!
Andrea Villanueva
Account DirectorAside from managing several accounts, keeping our writers on track, and tweeting up a storm, taking charge of social media campaigns and strategies is what Andrea does best. Tell her your idea and she'll plot, research, and organize to make sure your content sings. A natural born leader from Chapman University, this girl is no stranger to taking on a challenge!
Lindsay Gerner
Senior Digital CopywriterLindsay is one of our main writers and a blogging machine! If you have content that needs fine tuning and a spritz of pizazz, this girl will wave her magic wand (or fingers, rather) and bring your project to life. With a background in Communications and Creative Writing, she’s a natural wordsmith with a love for anything that involves creativity and the right side of the brain.
Sarah Suri
Digital Advertising StrategistSarah is our Analytics Guru with an eagle eye for social media performance. She'll keep the image of your brand consistent, flowing, and thriving at its best! While monitoring the numbers for each account, she also creates sparkly advertisements to promote your brand and leave your target audience wanting more. With a background in Business Operations and Digital Media, this girl (guru) knows what she's doing.
Paulina Saracco
Digital Brand SpecialistPaulina is our Digital Brand Specialist and keeps things running smoothly in our busy office! She's always coming up with creative ideas for the company and her engagement skills are quite simply unmatched. In between balancing multiple projects at once, she still has time to keep things light in the office and always has a fun activity up her sleeve. Her background in Media Studies at UC Berkley makes her the perfect fit for our growing team! You can catch her sharing digital marketing insights on our Facebook Live Fridays every other week.
Alex McDermott
Digital Marketing CoordinatorAs our Digital Marketing Coordinator, Alex is our engagement master and always makes sure to leave the best impression on our followers! She keeps our team and content on schedule while lending a hand to anyone who needs it. With a background in Communications from Cal State Fullerton, she shines as our expert communicator and creative storyteller!
Jenna Malone
Graphic DesignerJenna's beautiful graphics have given Get Community's look a complete makeover! From super cute to super profesh, she's our go-to girl when it comes to graphic design and creating cohesive images for our clients. With wizard photoshop skills and an artistic eye for detail, she'll take your vision and produce beautiful results!
Shauna Sabet
Account CoordinatorMeet Shauna! She's Account Coordinator and engagement extraordinaire... and she keeps the workflow flowin'! Shauna graduated from Chapman University with a degree in Public Relations and Advertising, which means she's got the brains for BRAINstorming marketing strategies and keeping our clients happy. We're so lucky to have her on our team!
Latest from the blog
Recipe for the Perfect Instagram Story
You know how sometimes you find a “quick and easy” recipe online, but then it calls for crazy things that you don’t have, or advanced skills you’ve never learned? Yeah, this isn’t one of those recipes. 😉 When we say that creating a flawless Insta story is simple, we really mean it! Here’s our secret 15-minute recipe that you can re-use again and again. Step One: Find Your “Thing” What product or aspect of your brand do you want to showcase? For best results, try to drill it down to one specific item and feature. While it’s tempting to talk…
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So What’s the (Insta) Story?
So what’s the deal with Instagram Stories? While they only last for 24 hours, they actually are a significant factor when it comes to brand engagement on social media. According to Instagram, 62% of Story viewers say they feel more interested in a brand or product after seeing it in a Story. That’s a pretty hefty number! The truth is that while yes, Instagram Stories are not permanent on social media, they can have a lasting impression on your followers. We’ve done our own research on Instagram Story and Story ad content that we’ve created for clients, and what we’ve…
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How to Be Authentically You During a Live
So...have you checked out our beautiful, brand-spanking-new guide to going virtual yet? It’s jam- packed with tips to prep you for your company’s closeup. While it’s important to showcase your homes through Live videos, it’s equally crucial that you let your personality shine through! Being personable during Live videos makes it feel like an intimate, private tour for your audience. Here are our favorite tips on how to be your true, authentic self during a live video! Go Slow If you read our guide, then you know how important it is to sloooow down while recording so that your viewers…
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The How’s and Why’s of Going Virtual
Sure, in the past few months, our lives have been altered (just a little😅) and the way we market our brands in the digital-verse has shifted exponentially. We especially know this is true for our clients and friends in the homebuilding industry! But, when in-person visits and tours are put on hold, do you give up? Absolutely not! You bring the model homes to your audience by going VIRTUAL. Thanks to the always-evolving science of social media, we have the opportunity to showcase our clients by utilizing the Live feature on Facebook and Instagram. For example… Olson Homes has put…
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The 411 on Tik Tok
You’ve probably heard the song “TiK ToK” by Kesha which was released more than a DECADE ago 🤯 (I know, time really does fly!). But have you heard of the other TikTok? It’s an app with the exact same name, and it’s starting to take over the social media world! 🌎 What is TikTok? If you’ve ever seen a TikTok video, it might have looked a little familiar. 🤔 Music.ly was a popular video streaming and sharing app with over 100 million users. The app allowed users a variety of music and dialogue options, where users could lip sync or…
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What’s a Niche Social Media Platform?
Facebook, Twitter, and Instagram. These are social media sites we all know and love. 💖 Their popularity has only increased over the past few years with research showing that 79% of people have at least one social networking profile. 🤯 While the big three are here to stay (for now), there’s something hot on its heels. Niche social networks. What is a niche social media network? Niche social networks target a select segment of the population. It’s something that Facebook, Instagram, and Twitter can no longer do successfully because they’ve all grown so large. These niche networks allow users to…
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5 Ways to Get Smart with Digital!
Okay, homebuilder friends, real talk. We know things are getting a little crazy in the world right now. Everyone is hunkering in and staying close to home, so what does that mean for YOU? How do you keep your followers and prospective homebuyers excited about your neighborhoods and communities, when most people are going to be “social distancing” or “sheltering in place” for the next couple weeks (maybe longer?). As we try to adjust to all of the change and uncertainty, we would like to offer a little advice, as well as some peace of mind. The beauty and blessing…
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How to Keep Your Content Hot and Your Blog Spicy
Welcome back, readers! 😉 March is officially in full swing and this month we’re diving head first into BLOGS. Yes, blogs...you know, that thing you’re reading right now! Blogs have become more mainstream as the digital world has taken over...and they’ve become a very, very POWERFUL marketing tool. Not only can they be used to attract new readers and clients, they can also help you establish your authority and increase your online presence (yay!). The problem with blogs isn’t getting people to read them...it’s getting them to keep coming back for more. As a blogger, you want to be more…
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Blogs We Love and Why We’re Obsessed
Blogs. 😍 They’re so great for a MULTITUDE of reasons! They not only help you get your name out there...they can also help you increase your SEO and develop relationships with your readers (in some cases your client base). Blogs are written on a variety of topics...in fact, if you can think it...there’s probably a blog for that. 🤔 And that brings us to today’s topic...drum roll please 🥁...our favorite blogs and why we’re OBSESSED with them. Blog: Social Media Today Social media is CONSTANTLY changing and adapting. One minute your Facebook layout is the same one you’ve had for…
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Making The Case for Drip Campaigns
You only get one shot when it comes to making first impressions. In fact, research shows it takes about 7 seconds 😮 for people to have a solid impression of who you are and what your business is about. This is why it’s SOOO important to get things right the first time, and that’s where drip campaigns come into play. What is a drip campaign?! Drip campaigns are a marketing strategy where emails and even text messages (check out our past blog post here) go out at specific dates and times automatically. They help you stay in touch and specifically…
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How To Make Your Emails Shine
Welcome back, readers! Can you believe we’ve entered not only a new year, but also a new decade?! I know it’s hard to believe. 😮 As we kick off the year, we’re diving back into one of the most efficient forms of communication that almost EVERYONE uses, email! It gives us the power to communicate with family, friends, and colleagues with just a simple ping. Email is also an amazing marketing tool that can help spread the word about a wide range of topics, news, and events! In one of our past blog posts, we gave you a crash course…
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Company Culture: This Is How We Do It!
Written by: Alexandra McDermott, Digital Marketing Coordinator I have a little secret for you all. Get Community is REALLY into team-building experiences! Well... maybe that’s not a secret if you follow us on Instagram (if you don’t already, give us a follow @GetCommunity 😉). Here in our little office on Chapman Ave., we set aside time at least once a month to participate in a team bonding exercise so we can get to know each other better and strengthen our “work fam” company culture. Taking the time to plan team-building games for your employees can improve their health and happiness…
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Company Culture: Keeping the Connection in a Growing Business
Written by: Alexandra McDermott, Digital Marketing Coordinator Welcome back, readers! Are you familiar with company culture? Much like our own unique culture that helps define our beliefs and what we value as individuals, the same can be said about how an organization functions while pursuing their business objectives. It's an important part of defining the unique brand of your business, and it influences what kind of employees your workplace attracts and how they gel together. As your client list grows, it can be tricky to maintain a tight-knit and collaborative company culture, but it’s not impossible! We’ve come up with…
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Tips’ the Season: 7 Ways to Get Creative with Video
Written by: Alexandra McDermott, Digital Marketing Coordinator I can’t tell you how often I’ve lost track of time while watching online videos. Not to toot my own horn, but I’ve spent an impressive amount of time consuming the latest recommended videos section on YouTube and scrolling through videos people tagged me in on Facebook. When I checked out the statistics, it ends up I wasn’t the only one bingeing viral sensations on the internet for hours. In 2018, more than 500 million hours of videos were watched on YouTube EACH DAY and one-third of all online activity was spent watching…
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Tips’ the Season: 5 Holiday Campaign Ideas
Written by: Alexandra McDermott, Digital Marketing Coordinator The weather is getting crisper and the days are getting shorter, which means the holiday season is upon us! The most wonderful time of the year may be about spending quality time with your loved ones, but it’s also a wonderful time to market your business on social media! There's no better time than now to get your audience excited about a creative holiday campaign and motivate them to take action, whether it's a promotion or a contest! We looked back at seasons past ( just like a popular Scrooge) to evaluate what…
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How to Incorporate LinkedIn into Your 2020 Strategy
Written by: Alexandra McDermott, Digital Marketing Coordinator While many people consider LinkedIn a job-hunting site, digital marketers know it’s a platform that gives businesses an opportunity to engage with their target audience. With over 610 million users, LinkedIn has become one of the most popular social networking sites. You know what that means, right? That means there are A LOT of potential customers and followers you could be connecting with! You may be wondering, “Besides job listings, what else can I post on LinkedIn?” Well, we have some ideas on how to incorporate LinkedIn into your marketing strategy. Let’s dive…
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Our Top 5 Marketing Must-Haves for 2020
Written by: Alexandra McDermott, Digital Marketing Coordinator Can you believe we have less than three months left of 2019? In the world of digital marketing, that means we’re in the final quarter of the year and it’s time to start planning for 2020! Forming your marketing strategy early gives you time to reflect on what worked from the previous year, and the chance to do research on new trends in marketing that you might want to incorporate into next year’s game plan. Need help figuring out how to get started with your 2020 marketing strategy? That’s where we come in!…
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Our (Not So Secret) Secret to the Perfect Facebook Live!
Written by: Alexandra McDermott, Digital Marketing Coordinator I’ve always been a fan of watching live broadcasts of TV shows and concerts. There’s something exciting about being in the moment and not being sure what to expect. That’s why I love watching Facebook Live streams! It’s fun to watch your friends and family share important or funny moments in real-time. It makes me feel like I’m sharing an experience with them and that we’re connected, even when we are states apart. Have you ever thought about doing a Facebook Live stream? 🤔 Live streaming gives businesses the opportunity to interact with…
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