digital marketing, managed.
The Team
Kelly Borgen
CEOCreating a social movement is what Get Community Inc. is all about. I want to inspire you to brainstorm, develop and ultimately create a social movement with your brand or product. “Following my dreams, living in the moment and loving my life. I’m a lucky gal with one amazing husband, two beautiful children and a positive outlook on life. For me, it’s all about people and making connections.”Ryan Canton
Chief Operating OfficerOur philosophy revolves around customer service and providing a constant flow of communication to the customer regarding the progress and performance of their project. “I’m a very proud father and enjoy every moment I spend with my daughters and family. If you understand that then you understand me.Catherine du Pont
Director of Social MediaLeading the parade for a major portion of the company's business with pure style and grace, Catherine is coming into her own when it comes to client strategy and management. She brings her positive vibes to the team every day with a cheerful, can-do attitude, and a readiness to take on any project that comes her way. Her background in Communications from UC Santa Barbara shines in her abilities to lead a team of creative minds and launch any brand into social media orbit!Andrea Villanueva
Brand ManagerAside from managing several accounts, keeping our writers on track, and tweeting up a storm, taking charge of social media campaigns and strategies is what Andrea does best. Tell her your idea and she'll plot, research, and organize to make sure your content sings. A natural born leader from Chapman University, this girl is no stranger to taking on a challenge!Lindsay Gerner
Senior Digital CopywriterLindsay is one of our main writers and a blogging machine! If you have content that needs fine tuning and a spritz of pizazz, this girl will wave her magic wand (or fingers, rather) and bring your project to life. With a background in Communications and Creative Writing, she’s a natural wordsmith with a love for anything that involves creativity and the right side of the brain.Sarah Suri
Multimedia Communications SpecialistSarah is our Analytics Guru with an eagle eye for social media performance. She'll keep the image of your brand consistent, flowing, and thriving at its best! While monitoring the numbers for each account, she also creates sparkly advertisements to promote your brand and leave your target audience wanting more. With a background in Business Operations and Digital Media, this girl (guru) knows what she's doing.Jenna Malone
Graphic DesignerJenna's beautiful graphics have given Get Community's look a complete makeover! From super cute to super profesh, she's our go-to girl when it comes to graphic design and creating cohesive images for our clients. With wizard photoshop skills and an artistic eye for detail, she'll take your vision and produce beautiful results!Paulina Saracco
Digital Marketing CoordinatorPaulina is our Digital Marketing Coordinator and keeps things running smoothly in our busy office! She's always coming up with creative ideas for the company and her engagement skills are quite simply unmatched. In between balancing multiple projects at once, she still has time to keep things light in the office and always has a fun activity up her sleeve. Her background in Media Studies at UC Berkley makes her the perfect fit for our growing team! You can catch her sharing digital marketing insights on our Facebook Live Fridays every other week.
Latest from the blog
The Power of Podcasting!
Written by: Lindsay Gerner, Senior Digital Copywriter It’s no secret that we’re practically living in futuristic Star Trek times. Streaming media platforms like Netflix and Hulu can be watched from any device, iPhones can tell you exactly how to get from A to Z, and talking stereos can give you a full weather report (what?!). If you’re a living, breathing human in 2019, then you also know about the crazy epidemic of podcasts. Coworkers, family, friends, people in the check-out line...there’s a 95% chance you’ve heard SOMEONE talk about “this amazing podcast” they’re obsessed with. This isn’t surprising, because those…
read moreGetting Started With Goal Setting
Setting goals is a crucial part of creating momentum and having direction in your career and personal life. Sometimes it can be difficult to know where to start or how to get your thoughts written down, especially if your goals seem too large to tackle. But the bigger the better! Here at Get Community, we believe in setting goals as a company and as people because it always keeps us moving forward and keeps things challenging! So, in the spirit of the new year, we want to share some advice about crafting goals when it comes to your career and…
read more6 Tips for Content Planning!
Can you believe we’re already starting a brand-new year?! January for us at Get Community means getting back into the swing of things and implementing new strategies for the year - ideas of which are born from coming together as a team, drinking a lot of coffee, and figuring out how we can boost our content game in 2019. You’re probably thinking, “Who has time to plan out content for an ENTIRE year?” Trust us when we say that sitting down and creating outlines for everything you want to accomplish will only help you be more effective, thoughtful, and…
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Our Year in Review!
As the year comes to an end, we wanted to take a look back at all the incredible accomplishments and fun we had in 2018. Thank you for taking this journey with us, we are excited to keep innovating, growing, and changing in the coming year. True to who we are, we created a great deal of content for our clients this year! We have loved strategizing, creating, and planning relevant content that connects to audiences this year. We have also stepped up our own brand accounts and created content for marketers and home builders alike! As a business,…
read moreMaximizing Organic Content Using Instagram Stories – Oh Yeah!
By Sara Schacht, Digital Copywriter If you haven’t noticed, Instagram Stories has been quite the hit! According to Socialbakers, since its 2016 debut, Stories has grown to boast over 300 million daily active users. [1] People are looking to stories more than the newsfeed, which is why brands need to transition to this new format of storytelling (We talk all about it in our 2019 Social Media Trends Report). We’re taking you through what makes these 24-hour posts a necessary addition to your Instagram marketing efforts. Stories is creeping its way into multiple platforms these days, and it is a…
read more2019 Social Media Trends Report
As 2019 quickly approaches, we’re gearing up for the exciting changes being made to our favorite social media platforms that will have all of us shouting “woohoo!” from the rooftops. As is the Get Community way, we’ve dug through the depths of the World Wide Web to keep you informed on the foreseeable future of social media and wrapped it all together in a sparkly, organized report! Here is a sneak peek of what’s to come in the new year: IGTV is going to blow up! IGTV will become a big competitor for YouTube, with new features included,…
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5 Ways to Create Killer Organic Content!
Every story, whether it’s a novel, newspaper article, or social media campaign, starts with an idea - a creative, original idea. These ideas, the ones that grab the audience by the heartstrings and inspire them to take action, are the foundation of the marketing world. Some shining examples: Nike’s famous tagline, Just Do It, motivates aspiring athletes to go the distance, and Hallmark Channel’s annual, Countdown to Christmas, airs delightful films every year to give us all of the holiday feels. When it comes to social media, some companies and brands believe in getting the best engagement results by using…
read moreIntroducing GC Text!
By Sara Schacht, Digital Copywriter You may have heard, but over here at Get Community, we’re launching a whole new marketing service. GC Text now allows you to reach and communicate with your audience instantly through text messaging! Right? When texting is the most widely used form of digital communication, it only makes sense that you’ll be wanting to use it in your digital marketing strategy. It’s a fact that 82% of text messages are opened within five minutes of receipt, which means you’ll be engaging with your contacts faster than ever before! …
read moreGiving Thanks at Get Community!
By Sara Schacht, Digital Copywriter We’re so ready to deck the halls here at Get Community! And, to kick off the holiday season, we sat down to a homemade Thanksgiving feast right here in the office. After taking our picks for entrees and side dishes, and toiling away in our kitchens, it was time to sit down for a nice work-family lunch. Part of Friday lunch responsibility is that meals be made with love rather than store bought. It may seem like a lot of work for a busy group of people, but you know what? Lunchtime becomes a…
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7 Must-Have Metrics To Boost Your ROI
By Sarah Suri, Multimedia Communications Specialist Social media is one of the most valuable tools for business. The beauty of having a business is that you are able to measure EVERYTHING online. When you do have access to thousands of these metrics, it’s hard to figure out which ones are more important than others. The easiest way for tracking metrics is to look at the overall social funnel. You want to be able to get your audience to view content at the time when YOU want them to view it. The key idea behind these metrics is to start broad…
read moreHalloween Spirit Goes Further Than Candy & Costumes at Get Community!
By Sara Schacht, Digital Copywriter Happy Halloween everyone! We hope you’re having a fabulous fall so far because we certainly are. As you probably already know, we’re all about recognizing any and all holidays around here. From Valentine’s Day to Cinco de Mayo to National Monte Cristo Day, and now to Halloween. We’re going to talk about how we’re getting into the spooky spirit and how we use holidays and other occasions (like birthdays) to build team spirit and company morale! When the team spirit is strong in your office, more gets done, and a stronger more gets done.…
read moreApps for Social Media Business
By Sara Schacht, Digital Copywriter Social media came, it connected us all, and it’s here to stay. From a business point of view, it’s one of the most essential generators for selling your product and services. According to Statista, by the year 2021, social media users will surpass the one billion mark! With so many eyeballs skimming the screen, it would be foolish to not partake in the marketing goldmine that is social media. Research has shown that a negative social media presence is detrimental to brands, so really, it’s not in a business owner’s interest to ignore the trends…
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Mobile Apps We Love and Why We Love them!
By Lindsay Gerner, Senior Digital Copywriter If you are the owner of a smartphone, chances are you have at least 10 apps on your home- screen that have become an integral part of your daily life, and why shouldn’t you? These days, mobile apps have become so advanced that humans can do most adulting right from their phone, like mobile banking (I LOVE the Wells Fargo app). I recently discovered only a year ago that you can actually deposit a check on the app just by taking a photo. Another app that I personally can’t live without is the Weather…
read moreThe Benefits of Email Marketing
By Sara Schacht, Digital Copywriter In our last post we introduced you to our friend, email marketing. We touched on attracting an audience for your direct digital messaging and how easily that messaging can be seen. Let’s now get a good look at the benefits of using this tool in your marketing strategy (and a couple negatives to be aware of). Low Cost, High ROI According to pure360.com, email marketing consistently delivers the highest ROI (return on investment) of any marketing channel. This is because it costs very little to click that send button once you’ve perfected…
read moreAn Introduction to Email Marketing!
By Lindsay Gerner, Senior Digital Copywriter For some, emailing is just a snappy and efficient way to send out a quick “The Friday staff meeting has been pushed to 2:00 p.m...oh and it’s also Hawaiian shirt day,” or a casual “Hey, Mom! I’m snowed in again this weekend, but I’m really loving Nebraska! P.S. Please send groceries.” Having the power to communicate with colleagues and loved ones with just a simple ping! is truly amazing, but, if you’re like us here at Get Community, we THRIVE on spreading the word about all kinds of cool topics, news, and events that…
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Ready, Set, Target: Creating the Right Audience on Social Media
By Paulina Saracco, Digital Marketing Coordinator What good is your content if it can’t reach the right people? Part of working with paid content on social media is finding the perfect place for it! Targeting is the ability to narrow the reach of your advertising to a specific group of people. While you cannot currently target organic content, ads are a great way to invest in the content that you think will convert the most amount of people in the audience that you have chosen. One of the most important aspects of marketing on social media is finding the…
read moreIntroducing Gift Guru Gal!
By Lindsay Gerner, Senior Digital Copywriter Here at Get Community, we’re always on the hunt for the latest trends and exploring new avenues throughout the digital marketing world, and when we find something we love, we put our buzz creator brains together and mold it into something fabulous. So, with that being said, we have an exciting new addition to the GC agenda of awesomeness that we’re finally ready to share with you, our wonderful readers! Drum roll, please… Introducing Gift Guru Gal, a gift seeker’s paradise for super cool, weird, and fun trinkets to buy for your family,…
read moreSurviving the Facebook Apocalypse: Paid vs. Organic Reach
By Catherine du Pont, Director of Social Media You may have heard about the massive freakout marketers had over the “Facebook Apocalypse” in the beginning of 2018. To recap, people noticed that the organic reach of their posts on Facebook had started drastically dwindling in 2017 and had rightfully started to stress out. This was a big deal! Instead of calming everyone’s fears, Mark Zuckerberg confirmed the worst and announced that Facebook would be changing the News Feed (again) and the algorithm that dictates what users see would focus more on family and friends’ content over public content (i.e. a business or…
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