Using Nostalgia to Make Buyers Feel at Home
Using Nostalgia to Make Buyers Feel at Home
Nostalgia is a powerful thing. It makes us feel safe and comfortable, and helps us relax. There has been a growing trend of using nostalgia in marketing, from brands like Burger King reverting to their retro logos to Pepsi bringing back Pepsi Clear. Audiences enjoy the warm, fuzzy feeling a good #throwbackthursday gives, and warm, fuzzy feelings are what we want to inspire in prospective homebuyers. So how can you integrate something like nostalgia into your marketing strategy?
