We’ve talked about Reels on HBHH before in regards to how Instagram is now favoring videos, but today, we’re discussing short-form videos in general, specifically TikToks (which can be made into Reels). There is a new medium of advertising sweeping across various industries and real estate and homebuilding is no exception.
Powerhouse sibling duo Lisa Parrish and Christopher Mayer are the children of Peter Mayer from Peter Mayer Productions. Peter Mayer Productions has been the homebuilding industry’s most prominent national award show host, hosting shows including the Golden Nugget Awards, National Sales and Marketing Awards, and the MAME Awards in several states.
Instagram’s CEO, Adam Mosseri got on Twitter to announce Instagram’s shift in focus from photos to videos on June 30, and since then, digital marketers everywhere have sort of freaked out. But this isn’t a bad thing, this is a new opportunity for more people to know who you are.
Listen in as Kelly and Teri Slavik-Tsuyuki, principal and storyteller at tst ink., talk personal branding in regards to the home building and development industry at the Women’s Leadership Initiative, a global program of the Urban Land Institute.
