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Surviving the Facebook Apocalypse: Paid vs. Organic Reach

Surviving the Facebook Apocalypse: Paid vs. Organic Reach

You may have heard about the massive freakout marketers had over the “Facebook Apocalypse” in the beginning of 2018. To recap, people noticed that the organic reach of their posts on Facebook had started drastically dwindling in 2017 and had rightfully started to stress out. This was a big deal! Instead of calming everyone’s fears, … Continue reading “Surviving the Facebook Apocalypse: Paid vs. Organic Reach”

Facebook Live Roundtable with OC’s Micro-Influencers

Facebook Live Roundtable with OC’s Micro-Influencers

We sat down with some awesome social media micro-influencers to pick their brains on working with brands and producing content for their audience. Check out a few highlights from our Q&A and follow the link at the bottom to see the full video! Kelly Borgen – Moderator: Do you turn people (brands) down? Caryn Bailey … Continue reading “Facebook Live Roundtable with OC’s Micro-Influencers”

Micro-Influencers: Who They Are & How We Can Use Them

Micro-Influencers: Who They Are & How We Can Use Them

It is a known fact that influencer marketing is your #1 tool to drive sales. I understand it can be a scary thing to find the right influencer to work with. Someone who you can trust with your brand, while being able to spend the right amount of money to get the best return on … Continue reading “Micro-Influencers: Who They Are & How We Can Use Them”

Listen Up: Creating a Better Promotion

Listen Up: Creating a Better Promotion

Promotions are a large part of any social media strategy, and rightly so. They help engage your audience and increase your reach on social media channels. One way to spice up your promotions if they are feeling a little run down or tired is to incorporate your social listening data!

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