At Get Community, we believe branding is more than just a logo and color scheme—it’s about telling a story. As one of the leading digital agencies for home builders, that’s exactly what we set out to do when partnering with Olson Homes to bring their Live Better™ vision to life. This initiative embodies Olson Homes’ commitment to providing smart, connected, and wellness-focused living spaces for their homeowners. It was an exciting collaboration as it took our entire creative agency to bring all of the pieces together, from design and copy to web development and video production!
A Logo with Meaning
Every great brand starts with a strong identity. The Live Better™ logo was designed with purpose, integrating elements that symbolize modern, forward-thinking living. The leaf represents life and wellness, aligning with the eco-conscious and health-forward features Olson offers. The house represents smart home features, ensuring that comfort and convenience are at the forefront of daily living. And the WiFi symbol highlights the technology-driven elements of these homes, keeping residents conveniently connected in an increasingly digital world.
As one of the premier homebuilder marketing agencies, we know that each visual element needs to reinforce the brand’s core message—and this logo does just that.
Bringing Live Better™ to Life Online
Beyond the logo, our team created a compelling landing page for Live Better™, where potential buyers can explore all the ways Olson Homes enhances everyday living through innovation and thoughtful design. This digital hub serves as a resource for homebuyers, providing information on smart home capabilities, wellness-focused amenities, and sustainable living solutions.
We pride ourselves on being one of the top digital agencies for home builders, and we prioritize intuitive web design that informs, engages, and drives action!
A Brand Video from a Unique Perspective
One of the most exciting projects we tackled was crafting the Live Better™ brand video. Instead of a traditional approach, we gave viewers a fresh perspective—through the eyes of a dog! The engaging and heartwarming video showcases a day in the life of a happy pup enjoying all the smart home and wellness features Olson Homes offers, like filling up her water bowl through touchless water faucets and greeting her human parents via a Nest Hello doorbell video.
The brand video also demonstrates features like water purification, WiFi thermostats, and solar panels. This innovative storytelling approach helped capture the attention of first-time buyers and young families—an audience that homebuilder ad agencies are especially focused on reaching.
Signage That Speaks for Itself
To bring the brand experience into the physical space, we also designed custom signage for model homes, and strategically placed it to highlight various smart home and wellness features. Whether it pointed out the home’s high-speed connectivity, energy-efficient features, or state-of-the-art security, every piece educated homebuyers on how these elements enhance daily life.
Great signage is just one more way homebuilder marketing agencies help bring a brand to life across every touchpoint.
Living Better™ Every Day
Through strategic branding, immersive experiences, and creative storytelling, we helped Olson Homes see their vision through to the end, ensuring that homebuyers truly understand what it means to live better in an Olson home.
If you’re searching for a digital agency for home builders, contact us today, and let’s create something amazing together!