With the new year comes new game plans to create greater long term success for your businesses. What is the most powerful factor in your brand’s success? Your customers, of course! With that being said, it’s time for you to get personal with them. No, we don’t mean we want you to tell them your entire life story “Red Table Talk” style. What we’re talking about is using data from your audience to customize the timing, content, and design of each customer’s experience.
The Power of Personalization
Personalization is a digital marketing tool that has the power to take your business to new heights in 2022. In fact, Hubspot recently released some compelling statistics on the power of personalization when it comes to marketing, including:
- 80% of consumers are more likely to make a purchase when brands offer personalized experiences
- 90% of U.S. consumers find personalized marketing content somewhat to very appealing
- 99% of marketers say personalization helps advance customer relationships
A few of our favorite personalization strategies include customized email marketing campaigns, tailored content, personalized ads, and targeted product recommendations. For example, you know when you’re searching online for a certain product or service you love (chapstick, Uber Eats) and then a few minutes later you see an ad about it? Congratulations, you have just experienced the magic of data-driven personalization.
Begin With Bots
If you are wondering how you can apply personalization tactics to your business and build a strong connection with your customers or audience, we recommend beginning with chatbots. Powered by artificial intelligence (AI), chatbots have made a splash in the digital marketing world because they allow businesses to interact with customers more efficiently and effectively. Whether it’s a new home, a phone, or a vacation they’re looking to buy, these intuitive virtual helpers enhance your customers’ experiences by providing them with instant access to personalized recommendations based on their preferences. Best of all, chatbots are ever-ready to engage with your customers according to their schedule, and accommodating your customers’ unique needs is always good for business.
Connected TV (CTV) ads are a personalization tactic that allows you to reach your customers with highly targeted video ads from whatever source they choose to connect to the internet, i.e. smart TVs, mobile phones, desktops, tablets, gaming devices, etc. How do they work? When users log in to their streaming accounts via a Facebook or Google account, information such as ZIP codes, interests, search history, and online behaviors, are gathered and used to determine what ads they will see. Investing in targeted CTV ads is a wise move for those wanting to optimize the reach, results and overall performance of their marketing campaigns. In short, CTV ads allow you to reach your ideal audience and save money, while achieving a higher ROI.
Navigating the ever-changing worlds of personalized marketing and social media, and their endless array of new features can be overwhelming. Luckily, your friends at Get Community are here to help! If you’re looking for social media and digital marketing assistance, we love to hear from you!