
The Descanso Walk Promo Video was a special project that came to us from Olson Homes. For this project, it was important to our team that we convey the vibe of this beautiful community, showcasing its prime location and many desirable qualities, all while providing viewers with an authentic and accessible understanding of what makes Descanso Walk a wonderful place to live.
The Goal
The video was developed for an exclusive preview event hosted by Olson Homes, and featured content designed to get prospective buyers excited about living in this upcoming community. Since the homes had not yet been built, we primarily focused on Descanso Walk’s charming lifestyle and unbeatable location in Claremont, CA.
To achieve our goal of presenting a genuine taste of the vibrant Claremont lifestyle, members of both the GC and Olson teams toured the area. Additionally, we brought a camera along to film captivating details from the tour to share with our video department.
The Concept
Our mission for the video was to be creative, leverage eye-catching visuals, and tell an engaging story about life in Claremont. The client requested a biking scene in order to highlight the close proximity from Descanso Walk to downtown, so we filmed Carlos, the Descanso Walk Sales Agent, riding his bike to a variety of enticing local spots. Beyond demonstrating proximity, this approach showed off ‘The City of Trees and PhDs’ by capturing the amazing tree-lined streets, historic architecture, and quaint vintage homes.


The Execution
Our design department added footage and movement to the intro slide to engage viewers from the first frame. ‘Tracking pop-ups’ were used to bring added depth and style to the video, creating a unique 3D effect. The gorgeous fall trees and small-town atmosphere were made prominent through drone footage, which exhibits the beauty of this charming city in a fresh and inviting way. Although there weren’t any homes to feature in the video, it was an opportunity to get creative and use an animated outline of how the neighborhood would be built. We also gave viewers a visual by providing renderings of Descanso Walk.


The Final Product
Olson Homes’ well-defined goal of promoting Descano’s Walk’s incredible location coupled with thoughtful planning from our team on how best to portray this community’s amazing lifestyle to viewers, led to our video becoming a beautiful love letter to the magic of Claremont and the charmed life that awaits in Descanso Walk.
Check out the full video and tell us how we did!