By Lindsay Gerner, Senior Digital Copywriter If you are the owner of a smartphone, chances are you have at least 10 apps on your home- screen that have become an integral part of your daily life, and why shouldn’t you? These days, mobile apps have become so advanced that humans can do most adulting right…

  By Sara Schacht, Digital Copywriter In our last post we introduced you to our friend, email marketing. We touched on attracting an audience for your direct digital messaging and how easily that messaging can be seen. Let’s now get a good look at the benefits of using this tool in your marketing strategy (and…

By Lindsay Gerner, Senior Digital Copywriter For some, emailing is just a snappy and efficient way to send out a quick “The Friday staff meeting has been pushed to 2:00 p.m...oh and it’s also Hawaiian shirt day,” or a casual “Hey, Mom! I’m snowed in again this weekend, but I’m really loving Nebraska! P.S. Please…

  By Paulina Saracco, Digital Marketing Coordinator What good is your content if it can’t reach the right people? Part of working with paid content on social media is finding the perfect place for it! Targeting is the ability to narrow the reach of your advertising to a specific group of people. While you cannot…