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Storytelling For Social Media: Chapter Two

Written by: Alexandra McDermott, Digital Marketing Coordinator Welcome back, readers! In our last blog post, we talked about long-form storytelling and how you can benefit from integrating that style into social media posts. Now, you may be wondering how one tells a story on social media that can captivate an audience. With so many brands…
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Long-form Story-telling: Chapter One

Written by: Lindsay Gerner, Senior Digital Copywriter “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Schank, Artificial Intelligence Theorist & Scientist This week I want to dive into my favorite subject...that’s right, you guessed it: storytelling. (Hello, I’m Lindsay, a typical copywriter who likes…
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Be PINspirational: How to Improve Your Pinterest Content

On my last blog post, we dipped our toes into the world of Pinterest and why it totally rules for business - and after reading my brilliant points, you were officially propelled to begin your own PINspirational journey. 😉 Okay, so maybe you’re still on the fence, but even if you’re trying to decide if…
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5 Reasons Why Pinterest for Business Totally Rules

Written by Lindsay Gerner, Senior Digital Copywriter You might have heard about this little social media platform that the kids are obsessed with these days called Pinterest: the DIY and all-things-inspirational mecca of the interwebz. Here are two likely scenarios in which you might have heard about Pinterest:1. You were recently at a party where…
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