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Long-form Story-telling: Chapter One

Written by: Lindsay Gerner, Senior Digital Copywriter “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger C. Schank, Artificial Intelligence Theorist & Scientist This week I want to dive into my favorite subject...that’s right, you guessed it: storytelling. (Hello, I’m Lindsay, a typical copywriter who likes…
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Be PINspirational: How to Improve Your Pinterest Content

On my last blog post, we dipped our toes into the world of Pinterest and why it totally rules for business - and after reading my brilliant points, you were officially propelled to begin your own PINspirational journey. 😉 Okay, so maybe you’re still on the fence, but even if you’re trying to decide if…
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5 Reasons Why Pinterest for Business Totally Rules

Written by Lindsay Gerner, Senior Digital Copywriter You might have heard about this little social media platform that the kids are obsessed with these days called Pinterest: the DIY and all-things-inspirational mecca of the interwebz. Here are two likely scenarios in which you might have heard about Pinterest:1. You were recently at a party where…
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Social Media Management and You!

In our last blog we talked all about the importance of content integration across all of your brand platforms, and this week we want to discuss how to make it easier with platform integration! Integrating all of the services you need into the most efficient number of platforms can be crucial to creating a consistent…
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