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Surviving the Facebook Apocalypse: Paid vs. Organic Reach

By Catherine du Pont, Director of Social Media You may have heard about the massive freakout marketers had over the “Facebook Apocalypse” in the beginning of 2018. To recap, people noticed that the organic reach of their posts on Facebook had started drastically dwindling in 2017 and had rightfully started to stress out. This was a big…
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Micro-Influencers: Who They Are & How We Can Use Them

By Sarah Suri, Multimedia Communications Specialist It is a known fact that influencer marketing is your #1 tool to drive sales.  I understand it can be a scary thing to find the right influencer to work with. Someone who you can trust with your brand, while being able to spend the right amount of money…
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Listen Up: Creating a Better Promotion

By Paulina Saracco, Digital Marketing Coordinator Promotions are a large part of any social media strategy, and rightly so. They help engage your audience and increase your reach on social media channels. One way to spice up your promotions if they are feeling a little run down or tired is to incorporate your social listening…
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What’s so Great About Mobile Apps?

By Sara Schacht, Digital Copywriter  Facebook Live with Kelly & Ryan: What’s so Great About Mobile Apps? In our Q&A, Ryan reveals some of the benefits of developing a mobile app in addition to a website. Be sure to catch our episode of Facebook Live with Kelly & Ryan and read on for some quick…
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