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Surviving the Facebook Apocalypse: Paid vs. Organic Reach

By Catherine du Pont, Director of Social Media You may have heard about the massive freakout marketers had over the “Facebook Apocalypse” in the beginning of 2018. To recap, people noticed that the organic reach of their posts on Facebook had started drastically dwindling in 2017 and had rightfully started to stress out. This was a big…
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Don’t Cry, It’s Just Another Facebook and Instagram API Update

By Paulina Saracco, Digital Marketing Coordinator Data privacy has been headlining news recently. Because of increasing worry about who has access to information and the use of that information, social media platforms are trying to find ways to maintain customer trust while providing a space for businesses and marketers. Some of the changes during this…
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