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Reel Talk: The Pros and Cons of Instagram Reels

Last month, Instagram introduced its direct competitor to TikTok:  Instagram Reels. This new feature allows users to create short, fun videos utilizing Instagram’s filters and other editing tools. The result is something fairly similar to TikTok, but these videos live on a special section on your page, similar to IGTVs. While it's always fun to…
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Messaging Managed! How to Track and Organize Your DMs

Picture this: you’ve decided to use your social media messaging as a direct marketing tool. You do the research, start crafting and sending your targeted DMs, and before you know it… your inbox is flooded with replies! On the one hand, you’re probably excited to get an amazing response to your campaign. But, you might…
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Why You Should Use DMs for Marketing

In the world of marketing, it can be hard to stand out, especially on social media. Sometimes as marketers, we wish there was an easier way to break through the tide and reach out to just one person. The good news is that it is possible with our good friends direct marketing and private messages!…
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We’re Still Standing: 5 Months of Working From Home

Honestly, it feels like we just blinked and it’s now August. Summer is coming to an end, but more importantly, it has now been almost five months since our team began working from home. We’re still in disbelief about that because it literally feels like only yesterday we started on this #WFH endeavor. While it’s…
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