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Company Culture: Keeping the Connection in a Growing Business

Written by: Alexandra McDermott, Digital Marketing Coordinator Welcome back, readers! Are you familiar with company culture? Much like our own unique culture that helps define our beliefs and what we value as individuals, the same can be said about how an organization functions while pursuing their business objectives. It's an important part of defining the…
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Tips’ the Season: 7 Ways to Get Creative with Video

Written by: Alexandra McDermott, Digital Marketing Coordinator I can’t tell you how often I’ve lost track of time while watching online videos. Not to toot my own horn, but I’ve spent an impressive amount of time consuming the latest recommended videos section on YouTube and scrolling through videos people tagged me in on Facebook. When…
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Tips’ the Season: 5 Holiday Campaign Ideas

Written by: Alexandra McDermott, Digital Marketing Coordinator The weather is getting crisper and the days are getting shorter, which means the holiday season is upon us! The most wonderful time of the year may be about spending quality time with your loved ones, but it’s also a wonderful time to market your business on social…
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How to Incorporate LinkedIn into Your 2020 Strategy

Written by: Alexandra McDermott, Digital Marketing Coordinator While many people consider LinkedIn a job-hunting site, digital marketers know it’s a platform that gives businesses an opportunity to engage with their target audience. With over 610 million users, LinkedIn has become one of the most popular social networking sites. You know what that means, right? That…
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