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Tips on Working with Micro-Influencers

  By Sara Schacht, Digital Copywriter So you’ve compiled your list of dream micro-influencers. (Because you’ll want to be working with more than one.) Their following is a perfect match for your target audience, their content quality, look, and feel are a good fit for your brand, and they are actively engaged with their followers…
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Micro-Influencers: Who They Are & How We Can Use Them

By Sarah Suri, Multimedia Communications Specialist It is a known fact that influencer marketing is your #1 tool to drive sales.  I understand it can be a scary thing to find the right influencer to work with. Someone who you can trust with your brand, while being able to spend the right amount of money…
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Listen Up: Creating a Better Promotion

By Paulina Saracco, Digital Marketing Coordinator Promotions are a large part of any social media strategy, and rightly so. They help engage your audience and increase your reach on social media channels. One way to spice up your promotions if they are feeling a little run down or tired is to incorporate your social listening…
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Our Guide to DATEing: Run a Successful Social Media Promotion

By Andrea Villanueva, Brand Manager I’m a BIG believer in social media promotions. Why? One: they are fun. Two: they give your audience a chance to bond with you AND your brand. Depending on the type of contest, promotions help increase comments, shares, followers, retweets...the list goes on. They’re relatively easy to put together and,…
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