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Micro-Influencers: Who They Are & How We Can Use Them

By Sarah Suri, Multimedia Communications Specialist It is a known fact that influencer marketing is your #1 tool to drive sales.  I understand it can be a scary thing to find the right influencer to work with. Someone who you can trust with your brand, while being able to spend the right amount of money…
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Listen Up: Creating a Better Promotion

By Paulina Saracco, Digital Marketing Coordinator Promotions are a large part of any social media strategy, and rightly so. They help engage your audience and increase your reach on social media channels. One way to spice up your promotions if they are feeling a little run down or tired is to incorporate your social listening…
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Our Guide to DATEing: Run a Successful Social Media Promotion

By Andrea Villanueva, Brand Manager I’m a BIG believer in social media promotions. Why? One: they are fun. Two: they give your audience a chance to bond with you AND your brand. Depending on the type of contest, promotions help increase comments, shares, followers, retweets...the list goes on. They’re relatively easy to put together and,…
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What’s so Great About Mobile Apps?

By Sara Schacht, Digital Copywriter  Facebook Live with Kelly & Ryan: What’s so Great About Mobile Apps? In our Q&A, Ryan reveals some of the benefits of developing a mobile app in addition to a website. Be sure to catch our episode of Facebook Live with Kelly & Ryan and read on for some quick…
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