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Recent Posts by admin

Surviving the Facebook Apocalypse: Paid vs. Organic Reach

By Catherine du Pont, Director of Social Media You may have heard about the massive freakout marketers had over the “Facebook Apocalypse” in the beginning of 2018. To recap, people noticed that the organic reach of their posts on Facebook had started drastically dwindling in 2017 and had rightfully started to stress out. This was a big…
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Facebook Live Roundtable with OC’s MicroInfluencers

By Sara Schacht, Digital Copywriter We sat down with some awesome social media micro-influencers to pick their brains on working with brands and producing content for their audience. Check out a few highlights from our Q&A and follow the link at the bottom to see the full video! Kelly Borgen - Moderator: Do you turn…
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Tips on Working with Micro-Influencers

  By Sara Schacht, Digital Copywriter So you’ve compiled your list of dream micro-influencers. (Because you’ll want to be working with more than one.) Their following is a perfect match for your target audience, their content quality, look, and feel are a good fit for your brand, and they are actively engaged with their followers…
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Micro-Influencers: Who They Are & How We Can Use Them

By Sarah Suri, Multimedia Communications Specialist It is a known fact that influencer marketing is your #1 tool to drive sales.  I understand it can be a scary thing to find the right influencer to work with. Someone who you can trust with your brand, while being able to spend the right amount of money…
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